Bio

Meet Cyrina, The Marketing Maverick

Cyrina Yarbrough stands as a maestra, orchestrating compelling brand campaigns across marketing, communications, and luxury sectors. With a rhythm set by nearly two decades of unparalleled expertise, her journey is a harmonious blend of vision, leadership, and impactful storytelling. Currently serving as the first-ever SVP, Chief Marketing & Communications Officer at the Baltimore Symphony Orchestra, her marketing expertise doesn't stop at the orchestra's edge. Spanning industries like travel, fashion, and food & beverage, she's crafting narratives that resonate with niche audiences while infusing art in her messaging.
 

From the bustling corridors of Reagan National Airport where she served as the Director of Marketing & Customer Experience to the grandeur of the Baltimore Symphony Orchestra's inclusive marketing initiatives, forging connections with diverse audiences while embracing community engagement has been at the forefront of Cyrina’s career.

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But what truly sets Cyrina apart is her ability to merge the analytical revenue-generating goals with artistic endeavors. Whether it's crafting go-to-market strategies for CPG products or spearheading transformative e-commerce initiatives, her approach is always holistic, creatively stunning, and customer-centric. Awards such as the ICSC Maxi Award and the Moodie Davitt Report's FAB Award bear testament to her ability to strike the perfect balance between innovation and impact.
 

Beyond the boardrooms and campaigns, Cyrina's narrative is one of passion, perseverance, and purpose. With a deep dedication to equitable access to the arts she has funded, and crafted programs that provide opportunities for young adults to become purveyors of the arts by eliminating financial barriers.  
 

In essence, Cyrina Yarbrough is not just a marketing and communications executive; she is a maverick, a visionary, a strategist, and a philanthropist whose symphony of successes continues to resonate, inspire, and elevate.

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